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Today, USA Today ran a story entitled, "Anti-drug advertising campaign a failure, GAO report says," which exposes the fact that the ad campaign actually INCREASES the chances of teen drug use. On the opposing page, they ran one of the very same ads. How apropos!
The Office of National Drug Control Policy (ONDCP) is having a bad month. First, a senate subcommittee recommended cutting their paychecks, citing "lethargy" and "unresponsiveness" resulting in an "unnecessary waste of time and energy." Then, on Friday, the Government Accountabilty Office released a report on the ONDCP's anti-drug propaganda campaign, which finds “no evidence of a positive outcome” and “significant unfavorable effects,” including that “greater exposure to the campaign was associated with weaker anti-drug norms and increases in the perceptions that others use marijuana.” (And this is not to mention the "biting" anti-drug ad parody featuring footage from "Snakes on a Plane," which hit YouTube last week.)
And today, USA Today poured salt on the wound.
The ONDCP spent over $100,000 in taxpayer money - that's YOUR money - to place this full page ad in USA Today... only to have the nearby article rip its credibility to shreds. Of course, this begs the question: How could USA Today justify taking hundreds of thousands taxpayer dollars to run an ad that they know will increase teen drug use?
Perhaps the folks in USA Today's advertising department saw a similar jab at the ONDCP that appeared in a popular music magazine called "Notes on the Scene" this summer. Now, I wonder who made that mock ad...
Action: Click here to help ensure that the government stops wasting YOUR MONEY on these counterproductive ads.